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2023 STRATEGIES FOR SMM DEPARTMENT, How to measure? - Coggle Diagram
2023 STRATEGIES FOR SMM DEPARTMENT
Goal 1.
Eastablish a working system in place that constantly provides creative content to other departments
What we need to make this work
Invest in creativity and create network of creators
experiments
idea stealing
courses
scriptwriting
Quantity
books
improve collaboration with design and video teams
Tamplates / creative loop
Create a network of creators and supporters
How to measure?
$
No
Reachability
Retention
CTR
Goal 3.
TikTok expansion
What we need to make this work
TikTok content creator and system
Create a Tiktok creator profile
Start hiring
Create a comprehensive test for finding the right content creator
Buy some tools for better video creation
Tiktok Success stories
Working prototype in place
Hire someone who will post videos from USA
How to measure?
Views
No
Quality
Goal 2.
Nail the SMM of full crowdfunding campaigns
What we need to make this work
Increase the effectiveness
expertise
automations
Innovations
Data analysis
templates
Think big
Think different
Storytelling
How to measure?
$
Novellty
Amount of collabs
Crowdfunding
Creative Content Matrix
Innovations
ecom
TikTok expansion
SMM services
Content creation services
Prelaunch
B2B communication
B2C communication
TIW
Start promo activation
Pinterest scaling
TCF Armenia
Implement all design and brand guidelines on the pages by refreshing overall look
Continue the expert content
Do a Propaganda of our weekly know hows
Show the work(+ campaigns) and fun in TCF
Assign a permanent person who will manage all these activities
TCF Agency
Brand book and guideline
Case studies
Marketing/content examples that we do for campaigns
Testimomnials
Celebrate the success
Goal 4. Department expention
What we need to make this work
We need 2 new Social media experts with 3 years of experience
Hiring with strict filters based on hard skills I provided and soft skills by Mauro Porcini's book
Make the SMM test relevant to what we are looking for in the candidate
Make the trial weeks more effective by accenting candidate's creativity and mindset
Goal 5. Starting E-Commers campaign activities
How to measure?
Content providing
Ecom conversions
Ecom community building
What do we need?
Elaborate the packages of SMM service
Dedicate a team
Create SOPs for an ecom service too
Goal 6. Prelaunch Social Media growth
How to measure?
Check the SMM strategy for goals and measures
What do we need?
SMM strategy
Dedicated team member
Budget
Goal 7. Tech I Want Social Media Growth
How to measure?
What Do we need?
Diagnosis of a challenge
We manage SMM activities for full crowdfunding campaigns
We produce content for crowdfunding projects
We mainly don't have working prototypes of products
We need to organize brand awareness related campaigns
Entertaining short form videos work the best on social media.
We need to use creativity in SMM and content creation
We also manage our long-term projects's SMM activites (TIW, PRelaunch, TCF Armenia)
We need to increase the collaboration with influencer marketing to make bigger impact
Guiding Policy for dealing with it
Become an effective content creator
Utilize the power of social media
Coherent actions, execute policy
How to measure?
Team mates
The professionalism