Content analysis?
"Content Analysis Some scholars view content analysis as the breaking down of textual data into numeric form, or some sort of counting exercise, and therefore, have a tendency to view content analysis as a quantitative method. This is because content analysis allows researchers to examine large amounts of data through categori zation and coding. However, as noted above, content analysis is neither purely quantitative nor qualitative. Content analysis is best defined as an activity in which ‘researchers examine artifacts of social communication’ (Berg and Lune, 2012: 353). As such, it can include textual data, photographs, television pro grams, films, and other forms of art (p. 353). "p.89
