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Chptr 1 - introduction marketing for hospitality and tourism - Coggle…

- - - - there are many players in hospitality and tourism field
      - Example , - hotel,restoration chain,local food stores and airlines companies
      - is also becoming global as more ompanies are expanding into foreign countries
    - - accompany is bound not only the legislation and regulations of its home country
        
        But also by those country in which its is operates
      - Example, - how service / product can be advertised,guidelines on travel insurans
    - - inflation,recession & unemployment that can badly affect the Tourism industry.
      - Example, - the high exchange rates in US dollar can affect the number of travelers to US and UK
    - - using the latest technology to have a competitive edge
      - the used of social media and online marketing can be a good promotion
        
        Of the service offered by the company
    - - company needs to be sensitive to societal and cultural norms.
      - Example , - Travel agencies should provide halal food,provide kiblat direction in their tour packages
        
        To Muslim teavellers
    - - Marketing activities should run parallel to the organizations objectives and policies
- - - - attracting new customer and creating transactions,
        
        goal is to retain customers and grow their business with the company.
        
        marketers wants to build stronger relationships by consistently delivering supperior customer value.
- - - - focus is on getting rid of what one has rather than creating a product to meet the needs of three marketing
        
        focus is to get every possible sale