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Block 1: Big ideas in organisations - Coggle Diagram
Block 1: Big ideas in organisations
Marketing
offering
marketing mix
4P
7P
processes
physical
evidence
people
promotion
place
product
pricing
market
segmentation
targettng
definitions
orientation
function
process
vision
values
mission
corporate
strategy
resources
opportuniteis
window
of
opportunity
SWOT
research
ethics
Operations
design
product
service
process
strategy
approach
market-driven
capabilities-driven
entrepreneur-driven
Finance
approach
traditional
contemporary
strategy
markets
segmentation
targeting
positioning
Business
environment
macro
STEEPLE
Environmental
Political
Economic
Legal
Technological
Environmental
Social
micro
competittors
marketing
intermediaries
publics
suppliers
customers
strategic
objectives
focus
competitive
advantage
positiions
differential
advantage
public sector
government
NGOs