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Consumer & marketing mix - Coggle Diagram

- - - - the amount of money a business sells their product
    - - it refers to where a consumer can buy a product
    - - making consumers aware of their product
    - - an actual item that the business is selling
  - - - a business charges a low price when a product is new to get consumers interested in it
    - - when a business sets their price to just below a round number
    - - when a business matches its price with a competitor
    - - a business raises their price when there is high demand and lowers the price when there is low demand
    - - a business charges a permanently high price to indicate quality and luxury
    - - the cost to make a product + a percentage to make profit
- - - - who made the payment
      - the date the receipt was issued
      - the amount paid
      - a reference number
      - a signature
  - - - to know the laws
    - - considering the environmental impact
    - - to consider the origins of a product