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Big Ideas in Organisation, Marketing research - Coggle Diagram
Big Ideas in Organisation
MARKETING
The Marketing Concept
Corporate strategy
Opportunities and resources
Mision, vision and values
The Marketing Environment
The macro environment
Competitive advantage
The micro environment
Strategic objectives and focus
The Marketing Mixt
Product
New product development
Product planning
Place
Distribution channel
Promotion
Promotion mix
Communication process
Pricing
Types of pricing
Pricing decisions
Product mix pricing
Ethical considerations
Pricing in business markets
Services and non profit
People
Processes
Physical evidence
Marketing research
Process
Ethics
Roles
Focusing on offering
Segmentation
Targeting
Positioning
Market
Operations
Operation management
Role
The importance of operations
The management of resources
Relevance
Operation strategy
Performance trade-offs
Performance objectives
Focused operations
FINANCE
Raising finance
Retained earnings and working capital
Debt factoring
Overdrafts
Lease finance
Equity finance
Venture capital and private equity
Lending
Business lending
Marketplace lending
Turnaround priorities
Protecting the balance sheet
Rebuilding trust and transparency
Regaining competitiveness
Product and service design
Design thinking
Product and service design
Design process
Quality function deployment
New product development
Outsourcing onshore or offshore
Risks of offshoring
Assessment
Growth of outsourcing
Politics
Users
Social democratic left
Conservative right
Providers
Marketing research