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Business Models - Coggle Diagram

- - - - Time spent
    - - Content creation
      - Content sharing
      - Quality of content
        
        Fraud detection and prevention
      - High-qualityrecommendation tool
  - - - DAU
      - Average time spent browsing per user
      - Number of interactions (Votes, comment, shares per users)
- - - - External
      - Internal
    - - Price,shipping, review, brand, avaiability
- - - - Viral coefficient
      - Churn
    - - DAU
      - DAU/MAU
      - Average time spent per user per day
    - - Conversion rate
      - revenue per customer
      - LTV
  - - - Ads
      - Affiliate links
      - Marketing campaings
- - - - By search
      - By recommendation in app store
  - - - Viral coefficient
      - Retention rate
    - - Average revenue per user (ARPU)
      - Customer lifetime value
      - Engagement
        
        Average time spent per user
        
        Session length
  - - - Must submit to application stores for review
      - Users must download updates
      - Not all users update it immediately
    - - Apple and Androids protect users’ privacy
      - Customers can opt out of personal data tracking
- - - - Chicken-egg problem when getting started
      - Need to satisfy both sides
  - - - Increase supply
      - Quality of supply
    - - Make search easy
      - Ensure a quality customer experience
        
        Monitor refund, cancellation, allow review and rating
      - Help find the right supplier
- - - - Viewers
      - Advertiser
  - - - Number of search queries per day
      - Number of visitors per day