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Metrics Selection - Coggle Diagram
Metrics Selection
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AARRR
Acquisition
- Customer acquisition cost
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Retention
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Active user related
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- Percentage of power users
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Session related
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- Number of key user actions taken per session
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Counter metrics
Organizational: don’t negatively impact overall business success, eg. revenue, number of active users, engagement.
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Conversion Funnel
- Number of leads (visitors to website)
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- % of users visit product page
- % of users who visit check out page
- % of users who purchase (conversion rate)
Acquisition funnel
- Number of emails to leads
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- % of leads visit landing page
- % of leads who sign up among all who visit the site
- % of active user among all registered users
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