Please enable JavaScript.
Coggle requires JavaScript to display documents.
STORYBOARD - Coggle Diagram
STORYBOARD
PLAN YOUR VIDEO
OBJECTIVE
- Is it to promote your brand? Is it a tip video explaining how to use your product? Is it to get more users to subscribe to your YouTube channel? Or is it to increase online engagement?
- Before you make your video or even think of writing the script, you need to sit down and figure out what the objective of your video is. Once you do, what you want to do from there will be so much clearer.
KEY MESSAGE
- Video lets people see and hear your message at the same time. A visual won’t make much of an impact if it’s not accompanied by effective wording. So, choose your words deliberately and make sure your message is crystal clear.
- Two things that you need to keep on the top of your mind when determining the key message are your target audience and your brand identity. According to them, alter the tone and the language of your message.
LENGTH OF VIDEO
- While you need to make sure that your video does not run over 3 minutes (remember that the longer the video, the faster you’ll lose your audience), set a timeframe that can fit your key message in and that is ideal for the promotional channel(s) that you have selected.
PROMOTIONAL CHANNELS
- You need to decide where you will be sharing your video. Is it on your website, on your social channels or any other video sharing platform?
- Once you know where you’ll be publishing it, you’ll know what kind of audience you can expect and customize your video accordingly.
-
-
COLLABORATE AND REVISE
- Your video is not yet ready to be produced.
- Now that you have visualized the script you’ve created or the idea you had on mind using a storyboard, it’s so much easier to make your team understand what you won’t be able to explain in words.
- Review and revise your storyboards.