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Strategic Marketing - Coggle Diagram

- - - - People
      - Process
      - Programs
      - Performance
    - - Promotion
      - Price
      - Place
      - Product
- - - - Market Needs
      - Market Demographics
      - Market Trends
      - Market Growth
    - - Strengths
      - Weaknesses
      - Opportunities
      - Threats
  - - - Difficulties and Risks
      - Worst-Case Risks
- - - - country
      - city
      - area
    - - age
      - gender
      - language
    - - lifestyle
      - values
      - personality
    - - usage
      - intent
      - occasion
- - - - Demographic forces
        
        Economic forces
        
        Natural forces
        
        Technological forces
        
        Political (legal) forces
        
        government agencies
        
        1 more item...
        
        new technologies
        
        communication techniques
        
        natural resources
        
        income
        
        savings
        
        debt
        
        credit availability
        
        1 more item...
        
        human population
        
        size of family
        
        location
        
        age
      - nations
        
        behavior
        
        beliefs
  - - - Suppliers
        
        Customers
        
        Intermediaries
        
        Competitors
        
        Publics
        
        Stakeholders
        
        3 more items...
- - - - Psychological factors
        
        Attitudes and Beliefs
        
        motivation
        
        perception
        
        learning
      - cultural factors
        
        social class
        
        culture
        
        subculture
      - personal factors
        
        age
        
        personality
        
        occupation
        
        lifestyle
      - economic factors
        
        personal income
        
        family income
        
        income expectations
        
        savings
        
        liquid assets of the consumer
      - social factors
        
        family
        
        reference group
        
        roles and status
        
        opinion leaders
    - - stimulus
        
        products and services
        
        price
        
        distribution
        
        communication and others
      - consumer psychology/characteristics
        
        motivation
        
        perception
        
        learning
        
        memory
        
        cultural
        
        social
        
        personal
      - buying decision process
        
        problem recognition
        
        search information
        
        alternative evaluation
        
        purchase decision
        
        post-purchase decision evaluation
      - purchase decision
        
        product choice
        
        brand choice
        
        dealer choice
        
        purchase amount
        
        purchase timing
        
        payment method