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Information sources and data types - Coggle Diagram
Information sources and data types
Internal source
Information that comes from within an organisation.
Businesses can use it to determine future business decisions.
Examples
Levels of sales
Locations where sales are best
Profits
External source
Information that comes from outside an organisation.
Examples
Price lists of suppliers
Government reports
financial reports of competitors
Qualitative data
Descriptive data
Can be observed but not measured
Examples
Survey responses
Interview answers
Quantitative data
Measured data often in the form of numbers
Examples
Survey responses
Lap times
Number of subscribers for each race
Primary source
Data that has been created and collected within an organisation
Examples
Interviews
Questionnaires
Secondary source
Data that has been created outside an organisation.
It may need to be purchased.
Examples
Government publications
Books
Interviews by outside sources