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McDonald's operations management - Coggle Diagram
McDonald's operations management
Finance
Updating production facilities
McDonald's has a cleaning schedule and claim to renew their machinery very often, yet they are still known for broken ice cream machines
Payment systems
McDonald's pays their workers bi weekly, which means that they are paid every 2 weeks
Marketing
Conducting market research
the main way that mcdonalds conducts market research is through surveys and primary market research. Some receipts ask questions on how their food / service was
Designing the correct marketing strategy
Mcdonalds has a very strong brand identity, which means that their advertising is based on their brand. They also have a lot of sponsors and other advertising techniques to promote their brand
Marketing Strategies
Brand Identity
Price Strategy
Clear Value Proposition
Personalized Experience
Distribution Strategy
Keeping up with Consumer Needs
Diverse Menu
Transparent Marketing
Human Resources
The scale of production
McDonalds has a very large scale of production due to the fact that most of their items are the same, or require similar ingredients or the same making process. Also, many items need to be produced in a short time
Marketing Techniques
McDonald's human resource strategy emphasizes on employee performance evaluation. Evaluating employee performance in terms of their ability to meet customer expectations and/or shape their experience helps to develop change at the appropriate time.
Relocation
McDonalds fast food restaurants are basically everywhere, considering that it is a franchise and many people can open them