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Information Sources and Data Types - Coggle Diagram
Information Sources and Data Types
Internal source
Information that comes from within an organisation
E.g financial reports, data analysis, surveys
External source
Comes from outside of an organisation
E.g Government reports, financial data from competitors
Primary data
Collected by yourself or someone within your organisation
E.g Interviews, surveys
Secondary data
Collected by someone outside an organisation
E.g Census data, books, articles
Qualitative data
Descriptive data such as text
Observed but not measured
E.g Descriptions of products
Quantitative data
Measured data such as numbers and statistics
E.g Revenue, sale statistics