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Enterprise Ireland Business Plan main contents - Coggle Diagram
Enterprise Ireland Business Plan main contents
1- Executive Summary
Includes financial projections
Brief summary of business plan
First impression
Should be concise, transparent and attention-grabbing
2- Company Description
Outlines the individuals with highest authority within company
Gives brief description of product/service, and it includes its USP
Outlines why the business is unique
5-Research and Development
Includes any patents on products/services
Lays out company's technology roadmap
Includes what the business is developing
3- Market Analysis
Includes the market the company operates in, and its target market
Includes the company's competitors, and why they are superior to them
Includes market trends
4-Marketing/Sales Strategy
Outlines how company attracts and retains its customers
Includes features such as pricing, market research.
The business's strategy to pursuing customers
6-Staffing and Operations
Outlines the recruitment and selection process of the company
Includes the company's organisational structure and chain of command
Outlines how the company sources its raw materials, etc.
7-Financial Projections
Outlines how the possible allocated funds will be spent
Includes financial statements to show how the company is operating financially
8-Sales Pipeline
Brief summary of customer details
Outlines probability of customers paying and possible bad debts
Explains stages a customer goes through from engaging with the business to becoming a buyer
9-Funding Requirements
Overview of what funds are required for
Outlines any funding already granted to business
10-Appendices
Includes detailed information
Includes customer testimonials
Provides extra information of interest to the reader