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How To Launch New Products Campaign, Google - Coggle Diagram
How To Launch New Products Campaign
Understand Product
Receive information from IDEA department
Purpose, benefits
Symble, special
Determine: target customer, for which events, why customers have to buy this products?
Audience Research
Customer
Consumer
Interest: Home decoration, Christmas,
Habit: Which group they like, what activities?, what they want to see
Location
Problems
Demographic: gender, age, income, religion, US, age,
Promotion Campaign
Social
Facebook
TikTok
Email Marketing
Website
Search engine, shop
Google
Amazon
Timeline: Prelaunch, Launch, Cut off
Goals
Short-term: Rev, Total sales, increase web traffic, high standard CR value
Long term: increase Brand awareness, acquire new customers
Goals
Long-term
Increase brand awareness
Attract new customer
Retain current customers
Drive customer conversions
Short-term
Total sales
Revenue
Ads KPI
Increase web traffic
test sản phẩm, test thị trường -> scale
Google