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THE FACTORS AND IMPACT OF GLOBAL ACCEPTANCE IN HALAL TOURISM IN MALAYSIA -…
THE FACTORS AND IMPACT OF GLOBAL ACCEPTANCE IN HALAL TOURISM IN MALAYSIA
INTRODUCTION
what is tourism
focus of economic development
generate and produce ideas connected to tourism
introducing cross-disciplinary topics
What is halal tourism?
the area of the travel industry that meets the religious requirements of Muslim visitors.
Malaysia is positioned as the top travel destination for Muslims and as a hub for global halal trade
a few of the attractions in Malaysia that were built using Islamic architecture.
The Ministry of Tourism Malaysia, through Tourism Malaysia, sponsors a number of Islamic events
IMPACTS
ECONOMICS
Islamic tourism provides a lot of job opportunities for local people especially for those who are emphasizing the Islamic lifestyle
This will help to generate more income to Malaysia especially through tourist from the Middle East who well known with high spending power
which will help to contribute to the development of the local economy and poverty reduction (UNEP, 2011)
SOCIALS
the relationship of tourism and religion can reduce the risk of negative encounters between tourist and the host (Weidenfeld & Ron, 2008)
Islamic tourism seems as a medium to preserve and conserve the Islamic civilizations and its monuments.
In contrast to cultural impact, Islamic tourism seems as a medium to preserve and conserve the Islamic civilizations and its monuments
POLITICS
Balance the needs and demands of mass tourist.
This contributes to the political stability externally and also positive economic growth for both regions.
Helps both regions to cooperate each other in all aspects
.
ENVIRONMENT
helps both regions to cooperate each other in all aspects
This contributes to the political stability externally and also positive economic growth for both regions
balance the needs and demands of mass tourists
FACTORS
RELIGIOUS MOTIVATIONS
The tourist’s internal characteristics, such as their financial situation, social standing, and demographics like their age, gender, occupation, and level of education, are all tied to motivating factors.
Religious motivates to visit religious destinations
Muslim fulfill one of the five pillars of Islam when they perform the Hajj and Umrah pilgrimages.
DESTINATION IMAGE
Tourists will easily be satisfied if they have a favorable impression of the destination in their minds.
Mohamaad et al. carried out research and discovered that one of the key predictors of visitor satisfaction is destination image.
Chen and Tsai discovered a strong correlation between visitor pleasure and the perception of a destination.
SERVICE QUALITY
Every tourist destination's managers have a strong interest in enhancing the value of their services.
Attracts more clients and increase profit.
Poor customer services, limits a company's potential and encourages clients to switch service providers.
TOURIST SATISFACTION
Related to the mental state of the tourist rather than physical state.
Tourist satisfaction leads to repeat visits and positive images spread through word of mouth
CASE STUDY
Halal tourism attributes and effect on tourist’s holiday experiences in Malaysia
Services and amenities
Toyyyiban
Place to visit
Malaysia is one of the countries that meets demand and has restaurants that serve Halal food everywhere.
it provides Shariah-compliant services.
300 set questionnaires distributed and 296 sets fully answere
50.3 percent of 520 respondents agreed that their stay in Malaysia exceeded their prior expectations, indicating that they are happy and satisfied with their visit.
64.2 percent of respondents claimed they do not require an Islamic holiday package to visit Malaysia.
The Perception of Non-Muslim Tourists towards Halal Tourism:
A case study in Kuching, Sarawak
Halal foods
Muslim-friendly hotel
Islam dresscode
Muslim Sites and Places of Interest
Gender Separation
27 respondents willing to accept Halal tourism
Some respondents not agree with Halal tourism because of Islamophobia and discrimination on their belief
The female respondents feeling safer and comfortable in gender separation section in Halal Tourism
CONCLUSION
It also help people acknowledge the tourism more
The impact and factor in Halal Tourism gives lots of benefits on the country, social, and anvironment
reshaping the global tourism industry, for instance Halalbooking.com,