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Marketing - Coggle Diagram

- - - - Customers want choices, whether it be minimal or a large change, the consumer will gain the feeling of power and authority over their decisions.
    - - Customers search for value when looking at a product or service, it’s about what they perceive adn what they get in exchange for what they pay.
      - A customer can value a business not just by the cost but through the relationship that they can build with said company.
    - - One of the main factors that essentialy drives a customer to support another business is the service they recive throughout there customer-business relationship.
      - High-level customers service will sway the beliefs and views of the business positively towards its target market
    - - Customers value the best service possible, so the ability to respond to tasks with the upmost efficiency is crucial for keeping clients satisfied. It is important to nose efficiency doesn't just require speed it also require quality of service.
    - - When a cusotmer is interested in a product or service they firstly will try and develop an understanding/relation to the product and identify the utility and long term befefits that they will experience.
    - - Customer loyalty is an ongoingprocess through every bsiness. The overall aim on building loyalty is to have a strong customer retention rate. This in calculated by the customers serving longevity towards one business only.
      - A loyal customer and business relation is generally created by following a customers wants, this generally entails efficiency, service, value, Etc.
  - - - Customers evaluate the functional side of the product/service via the affectability it has to the problem
        
        E.g establish a problem within the costumers business, and offer a solution to their problems.
    - - When selling a product or service consumers tend to value quality over cost and time. This is due to a concious/ unconcious need of power and representation to others.
        
        E.g Status: a customer whos active in communities concerned with helping the environment, they will purchase a hose with sustainable materials that their fellow environmentalist use.
    - - Emotional needs are similar to social needs in that they're typically secondary to functional needs. Whereas social needs refer to how a customer wants to be perceived by others when using a product, emotional needs refer to how a customer wants to feel.
        
        E.g if a customer likes gardening consider the reasons why they like gardening If they find gardening to be a relaxing hobby, they may be more likely to choose a basic hose over a high-tech option. Alternatively, if gardening triggers memories of the customer’s grandparents, they might opt for a brand that evokes that nostalgia.