Please enable JavaScript.
Coggle requires JavaScript to display documents.
Integrated Marketing Channels - Coggle Diagram
Integrated Marketing Channels
Marketing Channels
Push Strategy
Pull Strategy
Multichannel Marketing
Omnichannel Marketing
Integrated Marketing Channel System
Demand Chain Planning
Value Network
Role of Marketing Channels
Channel Functions/Flows
Physical Flow
Title Flow
Payment Flow
Information Flow
Promotion Flow
Channel Levels
Zero-Level Channel
Direct Marketing Channel
Jobbers
Channel-Design Decisions
Customer Needs & Wants
Desired lot size
Waiting & delivery time
Spatial convenience
Product variety
Service backup
Objectives & Constraints
Major Channel Alternatives
Types of Intermediaries
Number of Intermediaries
Exclusive distribution
Selective distribution
Intensive distribution
Terms & Responsibilities
Price policy
Conditions of sales
Distributors' territorial rights
Mutual services & responsibilities
Eval. Alternatives
Economic Criteria
Control & adaptive criteria
Channel-Management Decisions
Selecting Members
Training & Motivating Members
Channel Power
Coercive power
Reward power
Legitimate power
Expert power
Referent power
Channel Partnerships
Eval Members
Modify Design & Arrangements
Modification Decisions
Global Considerations
Channel Integration & Systems
Vertical Marketing Systems
Conventional Marketing Channel
Vertical Marketing System
Corporate Vms
Administered VMs
Contractual VMs
New Competition
Horizontal Marketing Systems
E-Commerce Marketing
Pure-Click Companies
Brick-and-Click Companies
Conflict, Cooperation, & Competition
Conflict & Competition
Horizontal channel conflict
Vertical channel conflict
Multichannel conflict
Causes of Conflict
Goal incompatibility
Unclear roles & rights
Differences in perception
Intermediaries' dependence on manufacturer
Managing Conflict
Strategic Justification
Dual Compensation
Superordinate Goals
Employee Exchange
Joint Memberships
Co-optation
Diplomacy, Mediation & Arbitration
Legal Recourse