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Managing Mass Communications - Coggle Diagram
Managing Mass Communications
Advertising Program
5 m's
mission
money
message
media
measurement
Choosing Advertising Media
desired reach, frequency and impact
billboards and public space ads
social media marketing
product placement
timing
Brand Building Events
identify with a particular market
increase salience of company and product
enhance image
entertain clients
Public Relations
5 functions
press relations
product publicity
corporate communications
lobbying
counseling