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Language 4, emasculating / to be emasculted, CULTURAL DIVERSITY,…
Language 4
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Miss Representation
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Using different euphemisms when reffering to women and men (Sen woman complained, Sen Men stated...)
women emotional = irrational, can't handle a crisis, shouldn't be in positions of power.
male news anchors: when yelling they get double the ratings. The speak their opinions mostly, not facts.
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women in adds are seen as objects. violents images to generate controversy but kids are exposed to that with little or no mediation.
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In gun debate, even language can be loaded
Americans can't speak without using gun metaphors: it is a dead metaphor for them (they don't realise they use them)
it is part of American identity bc guns were an essential element for them to colonize the Native American and to form the nation that it is today
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it is natural for them to see guns everywhere and to always think of war as the best possible solution
“curbing gun violence”
is an euphemism of
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they changed the terminology to not sound threatening and to appeal to more people, not only those who want some sort of gun regulation but also for those who want to be able to own as many guns they want but are opposed to gun violence
The Second Amendment of the United States Constitution reads: "A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed."
Metaphors we live by
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conduit metaphor
the speaker puts ideas (objects) into words (containters) and the hearer takes them out of the container
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orientational metaphors
Good is up. Bad is down. (Heaven, hell, head, feet)
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EUPHEMISMS
Robert Fulford
Junk English
junk English as a fog around the truth, created by favoring appearance over substance and generalities over precision
Euphemisms
By our euphemisms you shall know us. Using them, we pay tribute to the dangers of speech and writing. A euphemism is the verbal tool you reach for when you want to express something but don't quite want to say it.
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