Routine Shopping
Daniel Miller
Prof. Anth. at the Un. College of London
Material culture
Pioneer of digital anthropology
Shopping is a way
Discovering People behaviour
Example
Shopping
Sacrifice
Boy has to buy pants
Single mother has to buy products for her daughter
Child has to choos best fruits to bless next year harverst
The essay
sacrifical riitual must divided and consider a whole- sacrifice (Mauss) consumption two connected concept (Bataille)
comparison between shopping and sacrifice
the choise of the buyer is able to idealise the personal relationships he cares most about.
concept of gratification and non
I shop for somene else
strategy of save money
shopping discourse
what people say about shopping
attention to ritual: what given to devine what kept to be consumed
eating habits and how buy and save
Shopping form of desctruction and waste
goods serce to build social relationships
I buy to influence someone else so he become what I want
Setting: 1994-95, North London, 76 Families
went in their home, and ask questions
Some starting Points
different experience: age, ethnicity, class
eterogeneus family but:
all do shoping for somone else
shopping has 2 dinmensions
relation between buyer and other individual
product choise- confidence in that product
CONCLUSION
Shopping is about love, especially in woman for their family members.