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6 Themes - Coggle Diagram
6 Themes
What can you do for your customer?
STEPS:
6: Full life cycle use case
7:High level product specification
8: Quantity the value proposition.
10: define your core
11: Chart your competitive position.
Who is your customer?
STEPS:
1 :Market segmentation
2:Select a breachhead market 3:Build an end-user profile
4 :Calculate the TAM size for the breahhead market.
5 :Profile the persona for the breahhead market
9: Identify your next customer
How does your customer acquire your product?
STEPS:
12: Determine the Customer's Decision Making Unit (DMU)
13: Map the process to acquire a paying customer
18: Map the sales process to acquire a customer.
How do you make money off your product?
STEPS:
15: Design a business model
16: Set your pricing framework.
17: Calculate the lifetime value of an acquired customer (LTV)
19: Calculate the cost of customer acquisition (COCA)
How do you design & build your product?
STEPS:
20: Identify key assumptions.
21: Test key assumptions
22: Define the minimum viable business product (MVBP)
23: Show that 'the dogs will eat the dog food'
How do you scale your business?
STEPS:
14: Calculate the TAM size for follow-on markets.
24: Develop a product plan.