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MULTIMEDIA DEVELOPMENT PROCESS I - Coggle Diagram
MULTIMEDIA DEVELOPMENT PROCESS I
Design principle in multimedia
Colour
Interaction
Visual
Gestalt Theory in visual screen design
explains how the individual element
organised into fields or structures
.
used to
suggest how static visual element presented
to achieve
effective visual results
.
11 laws of Gestalt Theory
Law of
Unity / Harmony
objects are arranged together into a unified form as they are though they belong together.
Laws of
Balance
visual object appear as incomplete if the visual object is not balanced / symmetrical.
Laws of
Continuation
eye's intinctrive action to follow a direction derived from the visual field.
Law of
Simplicity
unconscious effort to simplify what is perceived into what the viewer can understand.
Law of
Closure
create an illusion line to complete the visual.
Law of
Similarity
similar object will be counted as the same group.
Laws of
Figure-Ground
two different foreground colours let the viewer perceive different things from the same illustration.
Law of
Proximity
items placed near each other appear to be a group.
Law of
Focal Point
known as centre of interest / point of emphasis.
catches viewer's attention.
Law of
Pragnanz (good form)
a good form of figure such as simple design or a symmetrical layout.
Law of
Isomorphic Correspondence
images does not have the same meaning to us because we intrepret their meaning based on our experiences