MULTIMEDIA DEVELOPMENT PROCESS I
Design principle in multimedia
Colour
Interaction
Visual
Gestalt Theory in visual screen design
explains how the individual element organised into fields or structures.
used to suggest how static visual element presented to achieve effective visual results.
11 laws of Gestalt Theory
- Law of Unity / Harmony
- Laws of Balance
- Laws of Continuation
- Law of Simplicity
- Law of Closure
Law of Similarity
- Laws of Figure-Ground
Law of Proximity
- Law of Focal Point
- Law of Pragnanz (good form)
- Law of Isomorphic Correspondence
visual object appear as incomplete if the visual object is not balanced / symmetrical.
eye's intinctrive action to follow a direction derived from the visual field.
create an illusion line to complete the visual.
two different foreground colours let the viewer perceive different things from the same illustration.
known as centre of interest / point of emphasis.
catches viewer's attention.
images does not have the same meaning to us because we intrepret their meaning based on our experiences
a good form of figure such as simple design or a symmetrical layout.
items placed near each other appear to be a group.
similar object will be counted as the same group.
unconscious effort to simplify what is perceived into what the viewer can understand.
objects are arranged together into a unified form as they are though they belong together.