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Products, Services, and Brands: Building Customer Value - Coggle Diagram
Products, Services, and Brands: Building Customer Value
product
level of product
actual product
augmented product
core customer value
classification
consumer product
shopping product
specialty product
convenience product
unsought product
industrial product
materials and parts
capital item
supplies and services
product and services
person marketing
place marketing
organization marketing
social marketing
types of services industries
Private not-for-profit organizations
Business organizations
government
individual product decision
packaging
labelling and logos
branding
product support services
product attributes
quality
features
style and design
major brand strategy decision
brand name selection
selection
protection
brand sponsorship
manufacture's brand
private brand
licensing
co-branding
brand positioning
benefit
belief and values
attributes
brand development
brand extension
Product Category: new
Brand name: existing
multibrands
Product Category: existing
Brand name: new
new brand
Product Category: new
Brand name: new
line extensions
Product Category: existing
Brand name: existing
product line decision
product line length
line stretching
line filling
product mix decision
Product mix length
Product mix depth
Product mix width
Consistency
four services characteristics
inseparability
variability
intangibility
perishability
three types of services marketing
external marketing
interactive marketing
internal marketing
managing services differentiation
delivery
image
offer