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Segmentation - Coggle Diagram
Segmentation
Demographic
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Income
Average income (17,200,000 VND)
Generation:
Generation Y, generation Z
Behavioral
User rate
Non-user, regular user, potential user
Benefit
Quality, convenience, long-term use, easy to carry
Attitude toward product
Enthusiastic, entertained, satisfied
Psychology
Lifestyles
Strivers, digital, corporate
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Geographic
Areas
- Mostly 63 provinces in Viet Nam
- Samsung stores in Ha Noi, HCM City and Binh Duong