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Big Ideas in Organisations, Resources - Coggle Diagram
Big Ideas in Organisations
Marketing
Market Analysis
Strategy selection
Formulation of offering
Focussing an Offering
Segmentation
Demographic
Geographic
Psychographic
Behavioural
Targeting
Considerations
Customer needs/wants
Competitors
Competencies/resources
Strategies
Undifferentiated
Differentiated
Concentrated
Customised
Positioning
Factors
Clarity
Consistency
Credibility
Competitiveness
Formula
For... (Target customers)
Brand X is... (competitive set ad subjective category)
Which gives the most... (promise/consumer benefit)
Because of... (reason to believe)
Implementation, Monitoring, Evaluation
#
Competitive advantage
Cost leadership
Differentiation
Focus
Cost focus
Differentiation focus
Ansoff's Growth Matrix
Market penetration
Product development
Market development
Diversification
Considerations
Opportunities
Evironmental scanning
Marketing Environment
Micro
SWOT
Key stakeholders
Marketing intermediaries
Suppliers
Competitors
Publics
Customers
Macro
STEEPLE
Capabilities
Assets
Five forces
Rivals
New entrants
Customers
Suppliers
Substitutes
Market Research
Ethics
Data
Marketing Research
Primary
Quantitative
Qualitative
Secondary
Quantitative/Qualitative
Organisational Records
Internal
Marketing Intelligence
External
Mission
Vision
Values
Mix
Price
Product
Promotion
Place
Operations Management
Input
Process
Output
Improvement
Transformation
Change
Informational
Posession
Location
Storage
Physiological/psychological
Physical
Tasks
Design
Planning & control
Improvement
Strategy
Key areas
Capacity and facilities
Supply chain
Technology
Workforce
Finance
#
Retained earnings
Bank facilities
Lease finance
Equity
Debt factoring
Design
#
Product
Services
Process
#
Discover
Define
Develop
Deliver
4 Vs
Volume
Variety
Globalisation
#
Outsourcing
Offshoring
Onshoring
Resources