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target customer - Coggle Diagram
target customer
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lifestyle
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spends a lot of time in urban areas like Leicester, Birmingham, and London.
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favourite activities
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skating in local areas as he doesn't have access to a car so he has to skate everywhere.
this also means he often goes to local skate parks to practice his skills and further reinforce his love for skating
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income
he doesn't earn a lot of money, about £40 a week.
he spends the majority of money on skateboards shoes and clothes. he is looking for a backpack that is ideal for both skating and surfing.