target customer

celebrities

justom bieber

tony hawk

sky brown

favourite activities

surfing in beaches in cornwall especially fistral beach because of the big waves there

skating in local areas as he doesn't have access to a car so he has to skate everywhere.


this also means he often goes to local skate parks to practice his skills and further reinforce his love for skating

also camping from time to time with his friends. although he doesn't do this more than once a year.

social medias

snapchat

tiktok

instagram

tumblr

favorite bag/clothing stores

vans

h&m

favorite colors

red

white

black

lifestyle

charity shops such as cancer research

very active always going outside with his friends

goes to the gym often

spends lots of time with family and friends

goes on skateboard very often.
sometimes goes out on walks with family or by himself

spends a lot of time in urban areas like Leicester, Birmingham, and London.

pinterest

youtube

income

he doesn't earn a lot of money, about £40 a week.

he spends the majority of money on skateboards shoes and clothes. he is looking for a backpack that is ideal for both skating and surfing.