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Big ideas in organization - Coggle Diagram
Big ideas in organization
Innovations and organizations
'new ideas' holistic innovation in
marketing
new advertising creation
human resources
new workers procedures
new opportunities for members to participe
operations management
new provinders
creation new methods
accounting and finance
new financial resorces
new budget methods
MARKETING
'BIG IDEAS'
PURPOSE AND MISION
BE ACHIVEABLE
BE ADAPTABLE
CUSTOMER NEEDS
SIGNAL OPPORTUNITIES AND THREATS
ANALIZE THE MARKET
MARKETING STUDY
targeting
decide which segment to serve
positioning
how to present the product
segmentation
divide customers
MARKETING MIX
place
price
product
service
MARKETING STRATEGY
MARKETING ENVIROMENTAL
MACRO ENVIROMENT 'EXTERNAL FACTORS'
TECHNOLOGICAL
POLITICAL
LABOUR SHORTAGES AND INMIGRATION POLICY
SOCIAL
ENVIROMENTAL
LEGAL
ETHICAL
ECONOMIC
CHANGES IN THE ECONOMY
''economic cycle''
MICRO ENVIROMENT 'INTERNAL FACTORS'
publics
customers
competitors
marketing
suppliers
intermediaries
OPERATION MANAGEMENT
managing the outputs
managing the processes
planing and control
improvement
flexibility
sustainability
speed
dependiability
quality
cost
the design of processes
combination of marketing and operations coordination
Organising the input resources
PUBLIC SECTOR VALUE
VALUE
STEWARDSHIP
ECOLOGICAL
QUALITY
POLITICAL
IDEOLOGICAL
ECONOMIC
SOCIAL
