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WISE PLATFORM PRODUCT MARKETING - Coggle Diagram
WISE PLATFORM PRODUCT MARKETING
CASE STUDIES
US: a couple of versions for different use / channels
UK: a couple of versions for different use / channels
TESTIMONIALS
Short paragraphs to populate social media as standalone assets / animate some webpages on WP
NEWS UPDATES
Success stories - recycle case studies and use successful launches as a good base to build more cases
Product features
Thought leadership
ESG content
WEF examples - financial exclusion
repurpose the remittance report - G20 countries losing over $200 billion
capitalise on the mission/purpose-driven-brand
EXTERNAL COMMS
List of publications UK & US
List of warm contacts UK & US to distribute press releases / product launches
EMAIL MARKETING
How big banks block small businesses.. - see The Economist example; top & tail, add more appealing copy so it acts as a teaser, author/sender's profile pic and signature
WEF
The 8 x cheaper - subject line, image, logos to be stacked in a separate panel, top & tail
Find out how customers in your region... - see The Economist, different image, more copy, top and tail, sender
SOCIAL MEDIA
LinkedIn
YouTube
Social media calendar - to create
WEBSITE
To review the existing WP web & suggest quick / easy to implement changes
Look & feel - imagery, graphics, colours: sharper, more business-like, carefully curated - focus on the customer persona!
Tone of voice & messaging - similar to the above
To run the suggestions past few key contacts / focus group
PR
Conferences / Webinars (to explore make a list)
Awards i.e Spears 500 (November)
Talks i.e. WEF Strategic Outlook (December)