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PRODUCT-MARKET FIT (https://review.firstround.com/how-superhuman-built-an…

- - - - customer's understanding of your product value
      - customer's talking about your product value
    - - "the signs you don't have product-market fit"
        
        raising money is tough
        
        user growth is anemic
        
        revenue isn't growing
- - - - threshold 40%
      - who do the test ?
        
        who experience core product or the service
        
        who experience the product as least twice
        
        who experience in the last two weeks
      - just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.”
        
        Somewhat disappointed
        
        Not disappointed
        
        Very disappointed
      - response volume
        
        a sample of 40-50 is usually enough
      - questions
        
        How would you feel if you could no longer use the products
        
        What type of people do you think would most benefit from the product
        
        What is the main benefit you receive from the product
        
        How can we improve the product for you