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Introducing New Market Offerings - Coggle Diagram
Introducing New Market Offerings
Challenges
economy/preferences rapidly change
new products fail at high rates
cost of development
poor timing
Overseeing New Development
budgeting
assigning product managers
generating ideas
studying competitors
Management of New Ideas and Development
concept development and testing
developing strategies based on feedback
estimating costs
estimating sales
prototypes
market testing
commercialization
Factors affecting new products
readiness to try new products
personal influence