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Session 25 Design & Modernity - Coggle Diagram
Session 25 Design & Modernity
Exhibition of 1925
International exhibition in Paris
NEW decorative art style / fashion/luxury goods
Grand Magasins
Art Deco
Modernity
Political impact
Soviet Pavilion
Constructivism
Reflect the modern industrial world
New radical innovative architecture
VKHUTEMAS faculty
" Art & Design as a tool "
Alfred Barr
Art Deco
Mix of different movements
Bauhaus style / Art Nouveau /Cubism / Futurism/ Constructivism
Impacted all sectors (fashion, architecture, designs...)
" Electricism "
Social and technological changes
Consumer culture
American impact
Mechanisation
Assembly line
"Breaking down all the stages of the production process into mechanically repetitive units"
Large scale of production
Little skilled labour
Advantageous prices
Colt's revolvers
Commercial design
Streamline
influenced by aeronautical engineering and the myth of modernity
Raymond Loewy
Product design
"seductive and reassuring appearance "
horizontal lines
Smooth curves
Round corners & edges
World Fair (1939)
Swift and Ford Pavilion
