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Big ideas in organisations 💡 - Coggle Diagram
Big ideas in organisations
💡
The marketing concept
Marketing orientation 🧭
Defining marketing 📚
Marketing process ➡️
Mission, vision and values 🧑✈️
Corporate strategy 🕴️
Organisation opportunities and resources 🤝🏬
The marketing mix
💹🎨
The marketing mix (traditional 4Ps)
Place 🗺️
Promotion 🆕
Pricing 💰
Product 🛍️
The marketing mix (services and non-profit marketing)
People 👪 (5th P)
Processes ➡️
Physical evidence 🧾
Operations ⚙️
Operations ⚙️
Operations management ⚙️🏭
Operations strategy ⚙️📋
Importance of strategic coordination ‼️🗾
Improving coordination ⬆️🗾
Marketing 💹
The marketing environment
The organisation 🏢
The micro environment 🔴
Customers 🛒
Marketing intermediaries 💹🧑💼
Suppliers 🏭
Publics 👪
Competitors 🏢 v 🏢
The macro environment ⭕
STEEPLE or PESTLE
Sociological 🗣️
Technological 🖲️
Environment 🍃
Economic 🪙🏗️
Political 🏛️
Legal ⚖️
Ethical 🤝
Marketing research
Roles 🧑✈️
Processes ➡️
Services and non-profit marketing
Small businesses 🏪
Non-profit organisations 🏬
Marketing mix - process
Ethics and marketing 🤝🏪
Focusing an offering
Segmentation .📌
Positioning 🪧
Markets 💹
Targeting🎯
Marketing and operations coordination 🗾
Marketing 💹
Operations ⚙️
Improvement of strategic coordination 🗾📌
Improving coordination 👍🗾📌
28 Product and service design 🛍️📈
The design of processes
Design thinking 💭
The design of products and services 📈🛍️🔧
QFD (Quality function deployment)
"The House of Quality" 🏠
The marketing mix - product 💹🛍️
The design of processes 📈
Product and service design 📈
The marketing mix - product 🛍️
Step-based approach to process design 🪜📈
Raising finance - small and medium-sized organisations
Retained earnings management 💸
Working capital management 🏦
Debt factoring 💳
Bank overdrafts finance 🏦
Bank facility finance 🏦
Venture capital and private equity 🔒
Equity finance 🏢💷
Lease finance 🏦
Equity finance 🏢💷
Private equity 🔏