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Commercial options - Coggle Diagram
Commercial options
Government
Various parts of government have identified the need to support the elderly from a social perspective as well as a financial perspective as increased dependency increases requirement to provide services which costs money that could be spent elsewhere.
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Charity
Charities with the aim or supporting the elderly and reducing age-based inequalities across the UK may be approached as such a product fits their doctrine.
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Distributors
As much of the target user group do not use the internet, it is important to place the product into a retail environment where it can physically be seen. Approaching distributors for large-scale orders is a quick way to ramp up sales compared to slower, more bureaucratic avenues such as charity or government.
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Healthcare businesses
Businesses already operating in the healthcare industry separately to distributors and the NHS are an opportunity for sales that may be covered e.g. by health insurance that improve the lives of their service users.
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