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Design and Modernity: Art Deco + The Second Machine Age - Coggle Diagram
Design and Modernity: Art Deco + The Second Machine Age
The 1925 Exhibition
International
Paris, April-October 1925
French luxury goods
Birth of Art Deco style
No tradition
Modernity
The Netherlands
Neoplasticism
Italy
Futurism
Galeries Lafayette Pavilion
New decorative style
Disruptions
Lack of ornamentation
Avant-garde
USSR Pavilion
Creative explosion in the arts, architecture and design
Including paintings, sculptures, books, textiles, clothing, avant-garde porcelain and ceramics...
Vkhutemas Showcase
Rural reading room, urban worker's club, children's corner
System
Art Deco
Splendor in the interwar period
Combination of art movements
Constructivism
Cubism
Futurism
Art Nouveau
Bauhaus
Eclectisism
Counter-reaction
Technological, political, and social change
Elegance and luxury
System
1st order: Graphic arts
Posters and patterns
2nd order: Product design
Magazines, domestic products, and showcases
3rd order: Spatial design
Spaces/urban scale
American Approach
Mechanization
Development of the assembly line
Henry Ford
Ford-T Model
Samuel Colt
Colt Revolver
Interchangability
Design and Culture
Penny Sparke
The need for product designers
Great Depression
The problem was no longer to produce but to sell
To increase the products desirability
Walter Dorwin Teague
Eastman Kodak
Decoration, advertising, and typography services
Industrial design
Streamline
Design and engineering
Aeronautical engineering
Smooth, rounded bodies with predominantly horizontal lines
Raymond Loewy
The 'industrial' American dream
Fashion illustrator
MAYA - Most Advanced Yet Acceptable
1939 World Fair
New York
Based on the future
Showcasing the new system