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Block 1: Big ideas in organisations :bulb: 20221205_130845_0000, Marketing…
Block 1: Big ideas in organisations :bulb:
The external environment :black_left_pointing_double_triangle_with_vertical_bar:
Globalisation
Outsourcing
Onshore
Offshore
International trade
The internal environment :black_right_pointing_double_triangle_with_vertical_bar:
Marketing :part_alternation_mark:
The marketing Mix :explode:
Product :womans_clothes:
Promotion :film_projector:
Price :pound:
Place :globe_with_meridians:
The Marketing Concept
Functions & Process :
Monitoring and analysing the market, the opportunities, threats and competition
Implementation, monitoring and evaluation
Formulation of the offering
Analysis of the market
Strategy selection
Organisation's mission, vision and values
Opportunities and resources :floppy_disk:
Marketing Resarch
Understand organisations' capabilities and assets
Evaluate marketing opportunities
