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Cultural influences on spread/diffusion of casual business wear - Coggle…
Cultural influences on spread/diffusion of casual business wear
Gov campaign
Legitimised existing trend
antipathy towards over-directive gov edicts
Business sector
Readiness to adopt Coolbiz
freedom to choose on clothing
formality level
Clothing traditions
Summer/Winter calendar
formality of certain work practices (interview etc)
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Balance - matching convention
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acceptability for business purposes
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Visibility of practice
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commuting
clients
gov ministers
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colleagues
balance - matching convention
Influential people/groups
Announcements
urban v local conservatism
Imposition of Coolbiz T 28
Politeness - impoliteness
Exisiting trends
casual clothing
Following social movement
need to fit in, to avoid embarrassment. to not be different