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scarcity marketing - Coggle Diagram
scarcity marketing
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Article
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percived social status
Firstly, the perceived
social status enhanced desirability,
consumers consumed the symbol of
product, rather than that of the product itself.
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Secondly, perceived uniqueness was proposed to have a potential effect on desirability.
(2014), scarce products enhanced the exclusive and perceived uniqueness of
consumers,
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Thirdly, the perceived value was normally shown to be a potential significant predictor of
desirability,
subjective value or perceived value of oneself cognition was computed based on
how much the consumer was willing to pay for the product.
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