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Design and Modernity (2) - Coggle Diagram

- - - - Colt Revolver: idea of interchanging pieces
        
        Similar to thonet chair, but higher technology
        
        Exibited in London in 1851
        
        system applied to the production of sewing machines, typewriters, and bicycles
        
        Consumer Culture
        
        Idea of providing a gender to objects
        
        Meaningful Objects
        
        The Century of the Self: Clothes not as needed but express yourselves ‘’psychology of dress’’ + powerful smoking women
  - - - Mastering New trends> New needs>New needs
        
        Design + Eingeneering (seductive appearence)
        
        Aerodynamic design suggestive on speed
        
        Futurism
        
        Buckminster Fuller
        
        Dymaxion Car, 1933
        
        dynamic, maximum, tension
        
        Streamline design was linked to the need of a big country: transporations
        
        1939 World Fair
        
        1 more item...
    - - 1st Exhibition based on the future
- - - - People not need but desire your object
        
        The Century of the self: Humans as happiness machine, which have become the key to economic progress + Edward Bernays linked mass produced goods to people unconscious desire, manipulating them through their irrational emotions (basing on his uncle Freud method: unconscious which support that is totally unknown to our consciousness that there is a barrier in our minds, which prevents these hidden impulses from emerging) He created a market boom
    - - Walter Dorwin Teague
        
        Eastman Kodak
        
        extend design services beyond graphic elements
        
        He made a camera desirable
        
        All 4 orders of design (he made any kind of projects)
      - Raymond Lowey
        
        from fashion illustrator to industrial design
        
        became a consultant, to help companies to sell more, basing idea on MAYA (most advanced yet acceptable)
        
        Manage to make design desirable, strategic, relevant
        
        Coca Cola-Lucky Strike