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Big Ideas in Organisations - Coggle Diagram
Big Ideas in Organisations
Marketing
The marketing concept
Marketing process
Mission, vision & values
Org opportunity and resources
Marketing research
Research planning
Exploratory research
Refining the research design
Main research collection
Analysis and interpretation
Reporting of findings
The marketing environment
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Strategic objectives & focus
Competitive advantage
Macro environment
Micro environment
The Marketing Mix
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Product & service design
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New product development
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Design process
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Product design
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Service design
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Quality function deployment
Process design
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4 step approach
Manufacturing processes
Services process
Layout choices
Financing the organisation
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Retained earnings & working capital management
Debt factoring
Bank overdrafts & bank facility finances
Lease finance
Equity finance
Venture capital and private equity
Operations
Marketing & operations should develop upon marketing research in order to avoid conflicts in the business
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Strategic coordination & conflicts
Operations strategy
Slack & Lewis 2002 - market reconciliation model
Performance objectives & tradeoffs
Operations management
Input-process-output model
Transformation processes
Focusing an offering is impacted by marketing research findings
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Segmentation variables
Targeting
Positioning
Business environment
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External - political & economic
STEEPLE
Business priorities are shaped by the environment it operates in
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Regaining competitiveness
Protecting the balance sheet
Rebuilding trust and transparency
Labour shortages & immigration policies
Outsourcing - onshore or offshore
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International trade
Trade policies and reform
The politics of choice
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Social democratic left
Conservative right
Providers
Users