The New age and modernity
Bruce growth of New Age a feature of modernity, not post due to individualisation, important value among those in "expressive professions" concerned with human potential, New Age beliefs are softer versions of more demanding & self disjoined traditional Esterned religions, Bruce calls ecelcism or 'pick and mix spirituality shopping' reflecting the consumerist ethos of capitalist society
Heelas New Age and Modernity linked by
1) source of identity, offers "authentic" when different roles
2) consumer culture, alternative way for perfection
3) rapid social change, disrupts social norms so gives sense of certainty and truth
4) decline of organised religion, secularisation, removing trad alternates to New Age beliefs