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Design and Modernity - Coggle Diagram
Design and Modernity
Art Deco
Exposition des Arts Décoratifs
Its influences came from theavant-garde (Constructivism, Cubism,Futurism), Art Nouveau and therationalist Bauhaus style
Eclecticism
promotes elegance, luxury andexaggeration as a reaction against theenforced austerity of the First WorldWar
influenced the design of everything: buildings, everyday goods, fashion, furniture, Hollywood films, luxury liners
1st Order: Graphic Arts
(posters and patterns, characterised by symmetry, aerodynamic curves, metallic colors)
2nd: Products design
(fashion, magazines + domestic goods)
Good Taste
Mechanization Takes Command
by Sigfried Giedion: ''In 1920 mechanisation involves the domestic sphere, introducing electrical appliances''
3rd: Spatial Design
(for the first time in a urban scale- theatrical setting)
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The "
Coca-Cola bottle
" a nice example of the 'applied' Art Deco style, combining beauty and functionality in an everyday design
Raymond Loewy
result of WWI; Technology and nature as opposite> evolution design factors (dresser) in industrial system
Art Nouveau
: result of the Industrial Revolution; Arts and crafts combined with technology
Arts & Crafts -
William Morris
Design Factors
Industrial System &
Cristopher Dresser
The 1925Exhibition
Exposition Internationale des arts décoratifs et industriels modernes
first time nations together after World War I
From Universal (what we share)
To
International
(differences)
Re‐establish French decorativearts, fashion, and luxury goods
Didn't success
But they created the new style
April-October 1925
The main point was to show that a newdecorative style could be formed
without reliance on tradition
Looking toward future, as New York Exhibition
US did not participate, but it felt across the country for the next 20 years
Pavillions
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