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Consumer Markets and Buyer Behavior - Coggle Diagram
Consumer Markets and Buyer Behavior
adoption process
Evaluation
Trial
Interest
Adoption
Awareness
Buyer Decision Process
Evaluation of alternatives
Purchase decision
Information search
Need recognition
Postpurchase behavior
Consumer buyer behavior
factor that influence
social
Family
Role and status
personal
Age and Life Stage
Economic
Occupation
Lifestyle
Personality
cultural
Subcultures
Social classes
psychological characteristics
Perception
Selective distortion
Selective retention
Selective attention
Learning
Motivation
Beliefs and attitudes
Types of Buying Decision Behavior
Dissonance-reducing buying behavior
Habitual buying behavior
Complex buying behavior
Variety-seeking buying behavior
Influence of Product Characteristics on Rate of Adoption
Relative advantage
Compatibility
Complexity
Divisibility
Communicability
Individual Differences in Innovativeness
Innovators
Early Adopters
Early Mainstream
Late Mainstream
Lagging Adopters