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TECH SUPPORTING ECOMMERCE - Coggle Diagram
TECH SUPPORTING ECOMMERCE
EMARKETPLACE
Internet-based electronic market allow online business-2-business communication n transaction
Type of ecommerce site where product / service info is provide by multiple 3rd party where transaction are process by marketplace operator
Eg: Shopee, eBay. Lazada. Amazon
ELECTRONIC CATALOGUE
Online product catalogue only be useful to customer as info
Use as core business tool
Online catalogue double up: inventory management system, data storage system on product most demand amongst website visitor / shopper, guide to optimizing website for product-related keyword, review system n social media scheduling support tool
ELECTRONIC SHOPPING CART
Virtually add product of keeping track one's purchase planning
COMPONENT: Storefront, administration
TYPE: Open source software, Licensed software, hosted service
RECOMMENDER SYSTEM (RS)
Subclass info filtering system that seek to predict rating / preference user would give
WHY USE RS IN ECOMMERCE?
Increase number item sold
Sell more diverse item
Increase user fidelity
Better understand what user want
APPROACHES IN RS
Collaborative filtering
Content-based filtering
Hybrid
7 TECH ADVANCEMENT EMPOWERING ECOMMERCE BUSINESS 2019
CONVERSATIONAL MARKETING
AI N CHAYBOTS FOR CUSTOMER COMMUNICATION
SHIFT TO MOBILE
Ecommerce mobile app
Location-based marketing
VR / AR guidance
Internet of Things (IoT)
IMAGE SEARCH
OMNI-CHANNEL PRESENCE / SUPPORT
Video chat
Cobrowsing
Screen sharing
Document interaction
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