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Session 25: Design and Modernity - Coggle Diagram
Session 25: Design and Modernity
1925 Exhibition
Exposition Internationale des Arts Décoratifs et Industriels modernes
From April to October 1925
Post WWI context
Goal
re establish French decorative arts, fashion and luxury goods
new decorative styles without reliance on tradition
Pavillions
Not only countries but also companies and artists
Netherlands, Italy...
Galeries Lafayette
Le Corbusier
Modernity, Avant-garde, architecture...
Soviet
voted as the best one
modern culture
creative explosion of arts, architecture and design followed by revolution
paintings, sculptures, books, textiles, ceramics, banners...
Art Deco
combination of many styles and artistic movements
archeological descoveries
increased globalised world
Electicism
technological, political and social change
elegance and luxury
against the enforced austerity
Design as a lifestyle
Graphic Arts (first order)
layered shapes
metalic colours
symmetry
Product Design (second order )
showcased
magazines
domestic
Spatial design (third order)
Architecture
Spaces in urban scale
Holistic approach (fourth order)
spirit
society
American Context
Mechanisation
assembly line
breaking down all the stages of the production system to repetitive units
Ford-T-model
rigorous design with precision
typewriters, guns, bycicles...
New professions
Walter Dorwin Teague
publicist realised the need to extent design
advertisement to produce
Design and Culture
Penny Sparke
sudden emergence of product designer
consumption is a problem that led to Great Depression
we had to sell and increase the product's desirability
Design and Engineering
Aeronautical
Cars, boats and trains
Streamline
seductive and reassuring
horizontal lines
suggested on speed
round, smooth and polished curves
Raymond Lewy
fashion illustrator
consultant for 200+ companies
1939 World Fair
first exposition based on the future
"Dawn of a New Day, the world of tomorrow"
Showcasing the new system
American Streamline
Swift Pavillion
Ford Pavillion
Futurama
Norman Bel Geddes