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Rohto 2023 Online Business Improvements - Coggle Diagram
Rohto 2023
Online Business Improvements
Layout
Design Language
Mobile first
Objectives
Better UX
Easy to use
Better Website Performance
Better Customer Shopping Journey
Features
Adapt promotion schemes as much as possible
Customer Royalty Program Adapt
Customer Data Validation
Prevent Spam Orders
Prevent Fake Accounts
Remove Duplicated Accounts
Customer Experience Management
Low Stock Alert
Customer Smart Recommendation
Website Add-on plugins
Data Analytics
Launching all needed automation reports/dashboard
Centralize Customer Database
Rate Performance of Promotion Rules
Required all aligned reports must send on time
KPIs
Commercial
GMV: ?
P&L
Promotion Cost: 20%
Marketing Cost: 10%
Supply Chain
Average Leadtime Delivery
Urban Cities: 2.5 days
Other Provinces: 3.5 days
Cancellation Rate: 15%
Lost & Damage
100% solved
Lead-time solving: 30 days
ATP: 98%
DOC: 15 days
Aging: <30 days
CS
CRR: 100%
CRT: max 30mins
Recover Cancellation: 20%
CRM/CEM
Unique Customer Profile
Purchase History
Customer Retention
Do they return to buy?
Frequency of purchases
Main Objectives
GMV increase x times vs 2022
More Automation
Build Better Operation Processes
Apply Power BI on Dashboard Building
Adapt Almost Customer Experience
Improve Website UI/UX
Better Website Performance
Mission
MKT Hub
Medical Devices
Cosmetic Brands
Imported Products
Min archivement
80% GMV Target