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STARBUCKS SCREENING, Indonesia, United States, Japan, Canada, China,…

- - - - Market attractiveness
        
        Market size (value), Market growth (for the specific industry)
        
        98.66 USD as of 30 Nov
        
        Revenue: 32.250B, 0198% increase year over year
        
        Annual revenue: 32.25B, 10.98% increase from 2021
        
        Competition
        
        Whitbread
        McDonald's
        Subway
        Dunkin'
        Costa
        
        Product substitute
        
        Tea Soft drinks Juice
        Water Energy Drink
        
        Consumer bargaining power and Purchasing Power (PPP)
        
        Starbucks experiences the strong force or bargaining power of buyers or customers.
        
        this power is based on the influence of individual customers and their groups on the coffeehouse business environment.
        
        low switching costs and high substitute availability lead to the overall strong force of the bargaining power of customers against Starbucks.
        
        Countries infrastructure
      - cultural proximities
      - Political stability
        
        Main political factor is about sourcing the raw materials.
      - Policies towards FDI/Foreign Investors
      - Requirements