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Screening Nestle in China - Coggle Diagram
Screening Nestle in China
Market attractiveness
Competition
Yili
Unilever
Jiaduobao
Arawana
Mengniu
Master Kong
Quacker
Product subtitute
Ice cream
Megniu Royal Deluxe
Bright
Mung Bean Everything
Oat
Quacker oat
Calbee
Soft drinks
Artic ocean
Want Want WangZai Milk
Coca Cola
Country Infrastructure
Reduce greenhouse gas emmissions in its supply chains
5G infrastructure
Invest RMB 400 million (CHF 53 million)
Scout new system technologies
upgrade of the Dairy Farming Institute (DFI)
Market Size and Market Growth
Market Size
In Food market, China has US$1,259.00bn in 2022.
Market Growth
China market growth is expected to grow annually by 9.49% in 2022 - 2027
consumers bargaining powers
high:the GDP rates have been on the increase over the past few years in China, with the current GDP reaching 72039.80 CNY HML (‘China GDP from industry’ 2019).
purchasing power
Cultural Proximities
Partnership with Shuangcheng government
Coorporate with local family owned firm "Yinlu"
Uses two R&D units in Xiamen and Dongguan
Political Stability
China Political stability index (-2.5 weak; 2.5 strong) in 2021
Latest value, - 0,48
Policies towards foreign investment
Omission of Variable Interest Entity Restriction
Foreign Exchange Assurance
Streamlined Process Across Jurisdictions
Government Procurement