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Research, Quantitative researchers are trying to explain why things are…
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Quantitative researchers are trying to explain why things are the way they are, reasoning. confidence in the causal inferences (Bryman, pp. 175–177).
Generalizing from a particular context(Bryman, pp. 176-177)
It tests the objectivity of the research (+ influence of the research design) (Bryman, pp. 177).
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Prospect of fl exibility(Bryman, pp.399-405)
Qualitative evidence often conveys a strong sense of change, so process may be investigated in real time (participant observation) (Bryman, pp.399-405)
Qualitative researchers give many descriptive detail when reporting the fruits of their research, ‘why?’ questions is frequently understated(Bryman, pp.399-405)
"In qualitative research the perspectives of those one is studying are the empirical point of departure" (Bryman, pp.399-405). Not inductive but abductive reasoning (e.g. N. Blaikie 2004a; Charmaz 2006). A social scientific account of the social world as seen from particular perspectives.(Bryman, pp.399-405)