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Representation of Gender Theory - Coggle Diagram
Representation of Gender Theory
Feminist
Marxist Feminist
Stereotyping of men + women is economic. Men own media and make women take domestic roles. Fear is take no - traditional; roles they will loose money.
Focus of magazines its in their interests to promote 'False needs' to attract advertising for beauty + cosmetic products
Estimated $100 billion a year profit for these companies
Radical Feminists
Wolf
- Media dupe women into believing 'beauty myth'. Women encouraged by media that shape, weight, sexiness, size is all central to their happiness
Deters women from making opportunities for themselves - reflection of patriarchal society
Liberal Feminists
Media representation are slow to change i response due to women's achievement - due to 'cultural lag'.
Mills
- Newsrooms are very male culture is off putting for females + not female friendly
Lauzen
- in 2014 15 women accounted for only 27% of creators, directors, editors ... in prime time tv.
In 2014 only 29% of main characters were women
Does new media empower women
No -
Women encounter a lot of sexism online via social media. Almost any article online that is favourable about women's rights attracts a lot of sexual comments
Green + Singleton
acknowledge that woman's participation in sites which as mums net reinforces old stereotypes about women
Yes -
Gauntlett
- Modern magazines aimed at women encourage a 'be yourself' attitude
Green + Singleton
The internet allows women to explore, subvert and create new identities
Social Media + sites like everydaysexism.com help to challenge negative representations in the media
Postmodernist
Gauntlett
- Challenge traditional definitions of gender + force for social change as challengers traditional characteristics of gender in contemporary society
Female audience is diverse, message bout gender + sexuality likely to be mixed as generational differences
Metrosexual Man - Or the new man who focuses on appearance and not scared to talk about emotions e.g David Beckham
Pluralist
Undermines women's ability to see through stereotypes. Media reflect social attitudes + tastes. If women disagreed with representation things like women's magazines wouldn't exist
Ev - Fail to consider sections of media responsible for creating those needs in 1st place