Media representation are slow to change i response due to women's achievement - due to 'cultural lag'.

Mills - Newsrooms are very male culture is off putting for females + not female friendly

Lauzen - in 2014 15 women accounted for only 27% of creators, directors, editors ... in prime time tv.
In 2014 only 29% of main characters were women

Stereotyping of men + women is economic. Men own media and make women take domestic roles. Fear is take no - traditional; roles they will loose money.
Focus of magazines its in their interests to promote 'False needs' to attract advertising for beauty + cosmetic products
Estimated $100 billion a year profit for these companies

Wolf - Media dupe women into believing 'beauty myth'. Women encouraged by media that shape, weight, sexiness, size is all central to their happiness
Deters women from making opportunities for themselves - reflection of patriarchal society

Undermines women's ability to see through stereotypes. Media reflect social attitudes + tastes. If women disagreed with representation things like women's magazines wouldn't exist

Ev - Fail to consider sections of media responsible for creating those needs in 1st place

Women encounter a lot of sexism online via social media. Almost any article online that is favourable about women's rights attracts a lot of sexual comments

Green + Singleton acknowledge that woman's participation in sites which as mums net reinforces old stereotypes about women

Gauntlett - Modern magazines aimed at women encourage a 'be yourself' attitude

Green + Singleton The internet allows women to explore, subvert and create new identities

Social Media + sites like everydaysexism.com help to challenge negative representations in the media

Female audience is diverse, message bout gender + sexuality likely to be mixed as generational differences

Metrosexual Man - Or the new man who focuses on appearance and not scared to talk about emotions e.g David Beckham